Discovering activewear that not only serves its purpose but also embodies style is no longer the daunting task it once was. With an increasing number of brands emphasizing both functionality and fashion, it has become the norm to sport a chic look on your way to the gym. This brand, the brainchild of visionary CEO Cassey Ho, is a brand that seamlessly merges fashion, function, and positivity to empower individuals on their fitness journey.
Cassey Ho, a well-known fitness instructor and influential figure on social media, launched it in 2014 as an extension of her widely popular blog and YouTube channel, Blogilates. Driven by a mission to champion body positivity and self-love, Cassey envisioned a brand that not only provides top-notch activewear but also fosters a community of empowered individuals who uplift one another. Today, this brand stands as a premier destination for activewear enthusiasts in search of stylish and versatile pieces that ignite both movement and confidence.
The brand meticulously designs its pieces to ensure that shoppers experience both beauty and comfort whether engaged in workouts, yoga sessions, or daily activities. With a diverse selection ranging from trendy leggings and sports bras to breezy tops and dresses, the brand presents a comprehensive array of items that effortlessly shift from the gym to everyday life. Below are some standout selections from the brand.
So, what is this brand?
If you’ve been in search of the most luxurious and comfortable hoodie imaginable, your quest ends with the Pullover Cloud Hoodie. This sweatshirt seamlessly combines plush comfort with a stylish design, making it the perfect companion for brisk morning runs or tranquil evenings spent immersed in a good book. Meticulously crafted from a blend of 85% cotton and 15% polyester, the hoodie provides a gentle touch against your skin.
Beyond its heavenly texture, this hoodie offers practical features such as a spacious pouch pocket for your essentials or to keep your hands warm, adjustable drawstrings for a personalized fit, and flexible ribbed cuffs and hem that ensure a snug feel without compromising movement, thanks to its voluminous sleeves. The cloud hoodie is available in women’s sizes ranging from XXS to 3X and comes in nine delightful colors.
If you’re hesitant about the resurgence of flared pants in fashion, the Crisscross Hourglass Flared Leggings are here to dispel any doubts. Crafted from their signature super-soft, double-brushed Buttersmooth fabric, these leggings guarantee unparalleled comfort during any activity.
Designed with the Hourglass touch, these leggings boast a pinch-free waistband to accentuate your figure, a V-booty back seam for a lifted appearance, and an anti-cameltoe front panel for ultimate comfort. The practical addition of side pockets ensures you can carry your essentials effortlessly, making them an ideal choice for gym sessions, yoga classes, or casual outings. Available in women’s sizes ranging from XXS to 3X, with three inseams and a choice of five colors.
Other great products from the brand
Named aptly, The Perfect Tee is crafted to be the ultimate companion for every occasion, seamlessly blending with a variety of outfits, moods, and moments. Made from a luxurious blend of 95% rayon and 5% spandex, this T-shirt features a silky-smooth finish that elegantly drapes over the body, ensuring both comfort and a flattering fit. Get it here
The Whimsical Breeze Windbreaker strikes the perfect balance between style and functionality, enhancing your outdoor workouts and adventures. Tailored to shield you from the elements, this windbreaker introduces a hint of whimsy to your activewear collection. Constructed from lightweight and water-resistant material, the jacket ensures a breathable and comfortable fit, enabling you to remain dry and snug even on windy or drizzly days. Get it here
If you’ve been in search of a gym bag that comes fully equipped, the Ella Duffle Bag is your answer. Beyond its stylish and minimalist design, this duffle boasts numerous pockets to keep your belongings neatly organized. The bottom features a waterproof shoe compartment, while the interior offers a laptop holder, a ring holder, two water bottle holders, and multiple additional pockets throughout. For added convenience, there’s a dedicated sleeve to effortlessly slide your favorite yoga mat for easy transport. The Ella Duffle Bag comes in six colors, and there’s also a travel bag variant with a luggage sleeve instead of the yoga mat sleeve. Get it here
